A unique new food truck is on the way to the Salem-Keizer area and they asked Andrew Branding to help with the first part of their visual identity: the logo.

T5 Southern Made will serve “fresh seafood in the summer and good heart warming soul food during our winter weather,” says owner Ty Taylor. There’s five Taylors in all associated with the food truck in development. The Taylors left Louisiana following hurricane Katrina and settled in Oregon.

They wish to spread southern charm and hospitality one plate at a time. Lake Pontchartrain and its bridges are especially important to the the Taylors and their brand.

They felt strongly that the logo include a representation of the bridges. Ty explains, “It symbolizes longevity to us because even after hurricane Katrina the bridge was still there after a life changing event that could have tore it down beyond repair. It still remains the longest bridge over water in the world.” You can take the Taylors out of Louisiana but you’ll never take the Louisiana out of them. For Ty, it’s about “being imbedded in your roots and staying authentic to your culture and who you are.”

After the black and white logos were completed, we integrated colors most Oregonians would associate with Louisiana, from New Orleans professional sports teams: the NFL’s Saints (gold, black, white) and the NBA’s Pelicans (dark blue, gold).