Central Marion Community Risk Reduction

Central Marion Community Risk Reduction is a partnership between Marion County Fire District #1 (MCFD1), Keizer Fire District and Aumsville Fire District — and funded by the Oregon State Fire Marshal. The program’s goal is to help citizens become better protected against wildfire through free defensible space assessments and free assistance in the work needed to prepare those homes and businesses. MCFD1 approached &Rew Branding to help them educate the public about these free services.

BI-FOLD BROCHURE

GRAPHIC DESIGN, PROJECT MANAGEMENT

The first project is a bi-fold brochure — customized for each participating agency — to be distributed at community outreach events. A portion of these were also mailed to residents in each jurisdiction.

Smokey The Bear used with permission of the U.S. Forest Service.

BILLBOARD

GRAPHIC DESIGN

Due to the success of the brochure project, Andrew Branding was hired to expand on the deliverables for this campaign. Since we had authorization to utilize the Smokey The Bear assets solely for the brochures, we needed to pivot our creative approach, but also maintain the overarching look and messaging.

SOCIAL MEDIA VIDEO

GRAPHIC DESIGN, STORYBOARDING, VIDEO EDITING, MOTION GRAPHICS, SCRIPT WRITING, A.I. VOICEOVER OPTIMIZATION

Taking the billboard creative as a base, we created a 30-second video (in various size ratios) for paid social media placement.